Million-dollar home sales hit seven-year high in California

LA TIMES | by Tim Logan

Sales of million-dollar-plus homes hit their highest level in seven years in the second quarter.

The number of homes that sold for $1 million or more in California hit a seven-year high in the second quarter, and sales north of $2 million reached a new record.

That’s according to new figures from San Diego-based DataQuick, which tracks local housing markets in the state. They found million-dollar-plus sales grew at a 9.1% clip statewide compared with last year, while sales overall fell 7.4%.

Several factors are driving the high-end liftoff, market-watchers say…


Existing Home Sales Improve

The conflicts in Ukraine and the Middle East had little impact on markets this week, while the economic data was slightly stronger than expected overall. As a result, mortgage rates ended the week a little higher.

The housing data released this week contained mixed news. Fortunately, the good news came from Existing Home Sales, which cover roughly 90% of the housing market. June Existing Home Sales rose 3% from May to the highest level since October 2013, marking the third straight month of increases. Also, the inventory of existing homes for sale rose to the highest level since August 2012.

Less encouraging, June New Home Sales, accounting for the remaining 10% of the market, declined 8% from May, and the May results were revised sharply lower. These figures are frequently volatile from month to month. New homes inventories increased as well to the highest level since October 2011. To summarize, the bulk of the housing market showed continued improvement, and the tight supply of homes for sale in some markets may be showing signs of easing.

While Fed officials have recently downplayed the risk of higher inflation, many investors are not quite so certain. The inflation data released on Tuesday eased some concerns, but just slightly. The June Consumer Price Index (CPI), one of the most widely watched inflation indicators, increased at a 2.1% annual rate. Core CPI, which excludes the volatile food and energy components, was 1.9% higher than one year ago. With CPI holding steady close to the Fed’s stated target level of 2.0%, investors will be keeping an eye out for signs of rising inflation which could pressure the Fed to tighten monetary policy.

Next week, investors will be watching both geopolitical events around the world and major economic news in the US. The next Fed meeting will take place on Wednesday. The first reading for second quarter GDP, the broadest measure of economic growth, also will come out on Wednesday. The important monthlyEmployment report will be released on Friday. As usual, this data on the number of jobs, the Unemployment Rate, and wage inflation will be the most highly anticipated economic data of the month. Core PCE inflation, ISM Manufacturing, Pending Home Sales, and many other reports will round out a very busy week. In addition, there will be Treasury auctions on Monday, Tuesday, and Wednesday.

Zillow & Trulia Merger

LA TIMES | Tim Logan

The nation’s two biggest real estate listing websites announced Monday that they’re joining forces.

Zillow Inc. will buy Trulia for $3.5 billion in stock, the Seattle-based company said. The deal is expected to close in 2015.

While both popular websites will retain their names and separate sites, their merger will create a giant in the burgeoning business of online real estate listings. Zillow and San Francisco-based Trulia combined had 137 million unique visitors in June, the companies said, far more than their next largest competitor, National Assn. of Realtors-affiliated Move Inc.

The two sites, with their troves of searchable, mappable home listings and other data, have transformed the way Americans shop for homes, giving consumers the sort of information that was long the exclusive domain of agents and multiple listing services…

Read more here…

How To Attract & Retain Visitors on your website

Here are few points to help your website attract and retain visitors:

Visually pleasing, Ease of use

Ease of use is the top most criteria for a website to help consumers feel comfortable and less overwhelmed. This increases user stickiness and retention on the site.

Industry features

The new generation web users expect latest trend features and functions on the websites. Having dynamic and current design standards increases visitors’ activity and their willingness to interact with the website.

Intuitive navigation & pages

A well  planned and readable content over multiple pages with user friendly navigation increases both user and search engine activity on the site helping in longer time spent for easy conversion.

Online Testimonials, Video

People like to work with experts and businesses with success stories and happy customers. Rotating testimonials and client videos represent a trust level that helps in visitors’ decision making. Use them wherever possible.

Social friendly integration

Millions of consumers spend Billions of minutes on Social Media. If you want to attract the new generation customer, it’s inevitable to implement Social Media strategy into your website. Integrating a Blog, FacebookTwitterYouTube andLinkedIn not only increase the user interactions but also help in brand awareness.

Mobile friendly

Mobile phones are becoming the primary sources of online searches. As more consumers use their mobile phones to look for services, it is imperative to have a mobile friendly site. Make your website mobile friendly to connect with your customers seamlessly and increase conversions

Consistent brand message

Now a days, businesses have many Social Media profiles other than just the Website. Make sure to setup these pages with the same brand message across. The Logo, caption, brand colors, contact information and the brand promise has to remain consistent.

Your website could make a deal or break a deal. If your current website is not setup to attract leads, you might be losing major chunk of your new business and sales. Remember, your website is your best sales person forward 24×7. Make sure you put the best person forward to attract prospective customers and to create effective brand recognition.


Check out our website for ideas:

1930’s Advertisement shows homes going for sale starting at $2500 in Rolling Hills

Homes were going for sale starting at $2500, what a steal! This just shows how good an investment is to be made in a property in Rolling Hills! Wish we could go back in time, and advise our elders to buy !! If only they had known roughly 84 years later these homes would be selling in the millions!

RH Advertisement 1

PAGE 108.  Picture from, Rolling Hills: The Early Years by A.E. Hanson

Real Estate Stats

There are approximately 1.3 Million REALTORS in America today. That being said how are you going to differentiate yourself from the rest? Why should a potential client choose you, do you have a better looking Facebook, do you have a monthly newsletter, what makes you different & better? How does a client decipher who they are going to use as a Realtor, and how they find the Realtor they choose. Over the past week I have been researching on what is important to a potential client in their Realtor search & how to make yourself look more appealing online.


According to 2013 National Association of REALTOR® research, online buyers value the following real estate information most:

Photos (86%)
Detailed Property Information (84%)
Virtual Tours (68%)
Agent Contact Information (45%)
Neighborhood Information (44%)
Interactive Maps (43%)

REALTORS® by gender: Male 43%; Female 57%


Home Buyer Statistics

Active home search:

  • Number of weeks searched: 12
  • Number of homes seen: 10

First-Time vs. Repeat Buyers:

  • First-time buyers: 39%
  • Median age of first-time buyers: 31
  • Median age of repeat buyers: 51

Buyers who definitely would use same agent again: 84%

Actions taken as result of Internet home search:

  • Walked through a home viewed online: 62%
  • Found agent used to search/buy home: 32%
  • Drove by/viewed a home: 76%

Information sources used in home search:

  • Internet: 90%
  • Real estate agent: 87%
  • Yard sign: 53%
  • Open house: 45%
  • Newspaper ad: 27%
  • Home book or magazine: 18%

Percent of business generated by REALTOR® personal web site (all REALTORS®):

  • 0 percent: 32%
  • 1-5 percent: 26%
  • 6-10 percent: 16%
  • 11-25 percent: 12%
  • 26-50 percent: 8%
  • More than 50 percent: 4%

Read more here Stats here: