Based off of the 40/40/20 by HSA Home Warranty, they have conducted and measured out what percentage you success should be based on. We put our input into how this works well for us & how it can benefit you + your business.
•40 percent of your success is based on knowing your audience.
If your in Real Estate what kind of age group are you marketing to? Probably the 30-50 year old age group. You must be educated on the groups you are marketing to. Ask yourself these questions before you market anything, “Who did you send that direct mail piece to? Or, who are you talking to with your most recent Facebook post or blog post?” Besides what generational group they belong to, is the person receiving your message a seller, buyer, empty-nester, investor, renter, married, single, etc? How much do you know about the audience that makes up your farm or your Facebook followers? The more you know about your audience, the more effective your marketing will be, the higher your conversion rates and the more closings you will see.
• 40 percent of your success is based on the value of your message.
Never post something without putting your sense into it, anyone can post an article, but people want your opinions and your advice. That is what will set you apart from everyone else. People need guidance and someone that knows what they are doing and talking about. Many agents advertise “Contact Me for a Free Home Evaluation,” which is very vague and not intriguing. Instead say something like, “If you are thinking of selling your home, anybody can tell you how much your home is worth. Contact us and we will coach you on how to make your home worth more.”
• 20 percent of your success is based on the look.
This part is about your brand. How do your head-shots look? Are they outdated, maybe its time to hire a professional photographer to take more updated head-shots. Keep your online brand and offline brand consistent. Don’t state your a luxury home specialist, then clients come to find by searching you online that you never sold a luxury home before. Our Team believes this 20% is extremely important in gaining trust with your clients and gaining new clients.
Thanks for reading,
The Inman Team.