1. Share Quality Content
While this one should go without saying, it is always worth repeating. Quality content gives people a reason to share, comment and come back for more.
Are you a blogger? Re-purpose your content to give it an added boost. Turn a post or survey into an Info-graphic or share a single quote or thought to elevate the conversation and begin to better brand your tweets. You can use websites like Hootsuite & Buffer to schedule Tweets.
2. Know Your Niche
Understanding who your potential consumer is and what needs you can solve is vital when crafting content.
Steve Keating is laser-focused on the needs of his followers. He provides quality tweets on a daily basis that speak to the sales professional and leader.
Consider this as well. While many say to avoid politics or religion, that might not be the right solution for your business, it just depends. Don’t be so bland that people are bored and you never seem to have an opinion, but in our Real Estate business we like to keep out- our political affiliations & religious views. Although anything positive on the subject is welcome. Twitter offers a platform where being a little controversial might be a great way for you to start a dialog. The important component is to always put the needs of your followers first.
3. Be Honest
When asking for followers, do not trick them into following. Be straightforward in your intentions and make it clear what you like to talk about or what your opinions are.
Expectations up front will connect you with the right people and avoid frustration and eventually, a loss in followers who feel mislead.
4. Use Hashtags
Use hashtags to find people and topics centered around subjects you are interested in. Our favorites are #RealEstate #Homes #buyer #RollingHills #HomesForSale #REtips
5. Join Twitter Chats
Twitter chats are an excellent way to connect with like-minded individuals who are tweeting about the same content that excites you. Check the frequently updated Twitter Chat Schedule.
The largest chat on Twitter, #Blogchat is one I recently joined and truly enjoy. It is a weekly chat about topics helpful to anyone blogging personally or professionally. Hosted by Mack Collier, topics cater to newbies as well as advanced. This means you can connect with people that are talking about what interests you. Build deeper, more meaningful connections through Twitter chats! If your in Real Estate find a chat that revolves around the business or even better find a chat that is in your community.
6. Brand Your Twitter Channel
Take advantage of the customization options Twitter options including a branded background, adding your professional head shot and filling out your bio.
Take your time to carefully write a bio that expresses who you are, how your business can help consumers (this is your answer to the “what’s in it for me” question) and above all else, be authentic. Take your offline personality and accurately convey that on Twitter.
7. Get Engaged
Get involved in the conversation and make it a point to stay actively engaged. It’s not enough to schedule a few tweets. You must begin to create conversation.
Ask questions and craft them in a way that they are worth replying to. People and content are moving rapidly. Give them a statement worth replying to. Reply in kind and open the lines of communication.
8. Don’t Haphazardly Follow
Be strategic in who you follow. What is your niche, passion, favorite pastime or hobby? Follow people that share information similar to what you find interesting.
A few Twitter tools to find people to follow:
- Twellow– A directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you.
- WeFollow – Get the most out of Twitter by finding the right people to share the conversation: find new, like-minded friends.
- JustTweetIt – A user directory for Twitter organized by genre to allow for users to easily find other Twitter users to connect with.
9. Be Helpful
If you are only using Twitter to push out your marketing message, you are missing a huge opportunity. Twitter allows you to offer great content that provides a benefit. Share helpful information that solves a problem or provides a solution.
What content do you have sitting on your website or blog that could be shared in bite-sized snippets? Take your frequently asked questions, company about or top tips and use them as helpful and meaningful tweets.
10. Cross Promote
Use your existing social media accounts like Facebook, Google+ and Pinterest to cross-promote your Twitter channel. It’s a good marketing practice to drive people back to other social properties.
Not everyone chooses to engage on each social network, make sure you remind people where you are and how you would like them to connect with you.
11. Extend Your Twitter Karma
Be sure to re-tweet, share and actively support your community. If you get a reply or retweet, be sure to promptly tweet back a quick thank you or “Favorite” the Tweet. The more you do so the more you will get in return.