Did you know that over 80% of all home buyers begin their search on the internet? The first thing they do, even before calling a realtor for the first time, is to browse available homes on the internet. That’s why it’s so important to make sure you give your internet marketing as much attention as you do preparing your home to put on the market.
1.Begin by looking at a realtors website. This will give you a good idea about the quality and effectiveness of their internet marketing. Do you see a user friendly website? Are the pictures of top quality? etc.
2.Every real estate agency should have a website; however, your realtor should also have their own website. Again, this will be a good indicator of how internet savvy your agent is.
3.MLS is a common tool realtors use to sell homes. But you want to look for a realtor that uses MLS with IDX. The IDX means internet data exchange and this is the process in which a real estate site gathers information from MLS in order to display it on their website.
4.Listing syndication is another important facet of the internet marketing for your home. When a realtor submits a listing to MLS it’s also syndicated on Realtor.com. However, a good real estate agent will not stop there. He should take the extra time to syndicate your listing on as many other sites as possible. Such as Trulia.com and Yahoo Real Estate, etc. To see if an agent routinely takes the time to syndicate their listings, go to one of the bigger sites (other than Realtor.com) and search for the agent by agency or by name and see if they come up.
5.High quality pictures for all your listings is another crucial factor in internet marketing. It’s in your best interest to hire a real estate photographer to take the pictures of your home. A professional photographer knows how to take the pictures that will put your home in the best possible light and from the best possible angles.
It’s extremely important that you find a realtor who is current on their internet marketing skills and one who will take the extra time needed to sell your home quickly and for top dollar.
When interviewing a realtor ask them if their site is SEO optimized and if they use MLS with IDX and if they look at you like they don’t know what you are talking about, then you should probably find another realtor that has a little more experience and knowledge in the real estate field