Real Estate Stats

There are approximately 1.3 Million REALTORS in America today. That being said how are you going to differentiate yourself from the rest? Why should a potential client choose you, do you have a better looking Facebook, do you have a monthly newsletter, what makes you different & better? How does a client decipher who they are going to use as a Realtor, and how they find the Realtor they choose. Over the past week I have been researching on what is important to a potential client in their Realtor search & how to make yourself look more appealing online.


According to 2013 National Association of REALTOR® research, online buyers value the following real estate information most:

Photos (86%)
Detailed Property Information (84%)
Virtual Tours (68%)
Agent Contact Information (45%)
Neighborhood Information (44%)
Interactive Maps (43%)

REALTORS® by gender: Male 43%; Female 57%


Home Buyer Statistics

Active home search:

  • Number of weeks searched: 12
  • Number of homes seen: 10

First-Time vs. Repeat Buyers:

  • First-time buyers: 39%
  • Median age of first-time buyers: 31
  • Median age of repeat buyers: 51

Buyers who definitely would use same agent again: 84%

Actions taken as result of Internet home search:

  • Walked through a home viewed online: 62%
  • Found agent used to search/buy home: 32%
  • Drove by/viewed a home: 76%

Information sources used in home search:

  • Internet: 90%
  • Real estate agent: 87%
  • Yard sign: 53%
  • Open house: 45%
  • Newspaper ad: 27%
  • Home book or magazine: 18%

Percent of business generated by REALTOR® personal web site (all REALTORS®):

  • 0 percent: 32%
  • 1-5 percent: 26%
  • 6-10 percent: 16%
  • 11-25 percent: 12%
  • 26-50 percent: 8%
  • More than 50 percent: 4%

Read more here Stats here:


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