Here are few points to help your website attract and retain visitors:
Visually pleasing, Ease of use
Ease of use is the top most criteria for a website to help consumers feel comfortable and less overwhelmed. This increases user stickiness and retention on the site.
The new generation web users expect latest trend features and functions on the websites. Having dynamic and current design standards increases visitors’ activity and their willingness to interact with the website.
Intuitive navigation & pages
A well planned and readable content over multiple pages with user friendly navigation increases both user and search engine activity on the site helping in longer time spent for easy conversion.
Online Testimonials, Video
People like to work with experts and businesses with success stories and happy customers. Rotating testimonials and client videos represent a trust level that helps in visitors’ decision making. Use them wherever possible.
Social friendly integration
Millions of consumers spend Billions of minutes on Social Media. If you want to attract the new generation customer, it’s inevitable to implement Social Media strategy into your website. Integrating a Blog, Facebook, Twitter, YouTube andLinkedIn not only increase the user interactions but also help in brand awareness.
Mobile phones are becoming the primary sources of online searches. As more consumers use their mobile phones to look for services, it is imperative to have a mobile friendly site. Make your website mobile friendly to connect with your customers seamlessly and increase conversions
Consistent brand message
Now a days, businesses have many Social Media profiles other than just the Website. Make sure to setup these pages with the same brand message across. The Logo, caption, brand colors, contact information and the brand promise has to remain consistent.
Your website could make a deal or break a deal. If your current website is not setup to attract leads, you might be losing major chunk of your new business and sales. Remember, your website is your best sales person forward 24×7. Make sure you put the best person forward to attract prospective customers and to create effective brand recognition.